The Classic TeeCHF 54.00. Half of which is rent.

The Summer 2026 Collection

Melding financial precision with alpine effortlessness, the Maison's debut collection features one t-shirt, rendered in 100% cotton that envelops the figure lightly — at a price that envelops the figure completely. A timeless statement, first observed on a CHF 8 coffee receipt, adorns the chest on a note of intricate irony.

Why this exists

Every SIA piece is designed by a local artist who cannot afford local rent. 50% of proceeds go directly to the artist. The artist gives it directly to a landlord. This is what we mean by community impact.

July rent45% funded
CHF 1'107.00 raisedCHF 2'450.00 due

Each shirt contributes CHF 27.00. M. remains calm.

The Artist — Dossier

NameM.
PracticeTypography, restraint
LocationZurich, Kreis 4
StudioOne room, 34 m², north light
RentCHF 2'450.00 / month
DepositThree months, emotionally significant
Current workThe Classic Tee
StatusRemains calm

M. is a persona. The 50% is not.